Charlotte Blank

Charlotte Blank, US Chief Marketing Officer at Jaguar Land Rover North America

As the US Chief Marketing Officer at JLR North America, Charlotte combines her background in psychology with a passion for understanding and influencing consumer behavior. Prior to her tenure at JLR, Charlotte devoted 15 years to driving consumer psychology initiatives and global branding programs in the media and automotive industries, holding several global marketing positions at General Motors and new product innovation at Turner Broadcasting. She then served as of one of the world's first "Chief Behavioral Officers" at Maritz, where she played a crucial role in designing incentive systems for Fortune 500 companies. Recognized for her thought leadership and field research, she was honored as a Visionary by Incentive Magazine and acknowledged as one of the 25 Most Influential People in the incentive industry in 2016. Her dedication to field research is further showcased in my TEDx talk, 'Lead Like a Scientist,' advocating for experimentation to enhance workforce incentives and motivation. Charlotte holds a Bachelor of Science in Neuroscience and Behavioral Biology from Emory University and a Master of Business Administration from Harvard Business School. She recently happily relocated with her husband and two young daughters to her cherished hometown of spooky Sleepy Hollow, NY.