GEEIQ

GEEIQ is a London-based data platform and insights provider that enables some of the world's biggest brands, including H&M, L'Oreal and Elton John, to navigate virtual worlds like Roblox and Fortnite. Brands use GEEIQ to create data-led virtual strategies that enrich new audiences and create sustainable revenue streams in the new marketing and communications vertical of virtual worlds.

GEEIQ leverages data from across this fragmented landscape of virtual gaming environments to enable benchmarking against brand virtual activations, competitor analysis, partner and influencer identification, as well as a deeper understanding of audience affinities and demographics. GEEIQ also provides in-house experts who deliver bespoke reporting and long-term virtual strategy curation that's focused on tangible measurement and attribution, rather than positive PR and metaverse ‘hype’.