Your Curious Guide To Dynamically Different Fan Engagement 

📅 Sunday March 10   ⏰ 11:00 - 11:30  📍UK House, UK House live stage

How can you help teams and their brand sponsors spread their dopamine fairy dust? In this high-energy keynote, your dynamic duo G&J will poke, prod and provoke. Expect strategy, surprises & Jon mentioning his love of Minor League baseball mascots one too many times.

Speakers: Jon Burkhart, Keynote Speaker, strategist, author, and founder at TBC Global & Geoff Wilson, Owner Geoff Wilson Consultancy and Sports Conference Speaker

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Beyond the Score

📅 Sunday March 10   ⏰ 11:30 - 12:15  📍UK House, UK House live stage 

The roar of the football and rugby world cups will soon kick off in the USA, and brands are faced with a game-changing opportunity to redefine their playbook for fan engagement. This session isn't about the traditional sponsorship strategies; it's a journey into uncharted territory where authenticity is the most valuable player.

Speakers: ​Olly Barkley, Ex England Rugby player & Co-Founder, Vapoura Rum; Dave Bruce, CMO, Sunderland FC; David Ball, Founder, BrandFuel; Natasha Dowie, Ex England Football and Liverpool FC top Women’s goal scorer. Now Ambassador for Women’s football at Liverpool FC and sports pundit; Aisling Conlon, UK Advertising, Moderator 

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Scoring Brand Goals: Lessons for FIFA World Cup 2026 

📅 Sunday March 10   ⏰ 12:15 - 12:45 pm 📍UK House, UK House live stage

Join us as we explore the topic of generosity from the Premier League in the UK in the backdrop of divisive politics, increasing global racism and marginalisation as recovering from Covid. 

Speakers: Beth Johnson, Umbrella; Colin O’Toole, Cadburys, Mondelēz International; Nate Thompson, Former MLB Player, HTX Sports & Natasha Dowie, Ex England Football and Liverpool FC top Women’s goal scorer. Now Ambassador for Women’s football at Liverpool FC and sports pundit

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Disrupting Markets: White Claw's Evolution with UK Advertising

📅 Sunday March 10   ⏰ 12:45 - 13:15 pm  📍UK House, UK House live stage 

Discover how brands can authentically connect with consumers seeking meaningful experiences and how innovation drives consumer engagement and loyalty amidst skepticism and saturation. Explore the evolution of White Claw, from a beverage to a cultural phenomenon disrupting the beer sector, gaining insights into strategic branding and creative partnerships' power. Join us as we delve into Advertising's big questions, navigating the complexities of consumer connections and innovation in 2024 and beyond.

Speakers: Jonny Shaw, CEO, VCCP+; Lena Lewis, Head of Consumer Connections Hub, White Claw & Julian Douglas, Chair of UKAEG (Moderator) 
 

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Pop Culture Fans and the Magic of Brand Experience

📅 Sunday March 10   ⏰ 13:30 - 14:00 pm  📍UK House, UK House live stage 

ROI is increasingly the driving force in modern marketing, but where’s the magic?   

 In this session we explore and try and pin down the what and the how of creating that spark of magic through the lens of brand experience and pop culture fandom.  

Speakers: Chris Whittle, Experience 12, Clare Bateman-King, Film Producer, Mia Farrell, Independent Film Publicist & Matthew Sullivan-Pond, Den of Geek & MSP In Real Life.

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The year of woke reckoning. Here’s how good can win in ’24.

📅 Sunday March 10   ⏰ 14:00 - 14:30  📍UK House, UK House live stage 
In an election year, brands face increasing pressure to step back from emphasizing their purpose, fearing backlash or alienating their customer base. This reluctance leads to hesitation in supporting causes or investing in journalism, perpetuating a cycle of inaction driven by fear of making missteps. However, Amy Williams, CEO of Good-Loop, argues for a different approach, advocating for brands to embrace purpose-driven actions to better connect with consumers and navigate the polarising landscape of 2024. 

Speaker: Amy Williams, CEO of Good-Loop

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Taking You Places: The Art and Science of Virtual Production

📅 Sunday March 10   ⏰ 14:30 - 15:15 📍UK House, Immersive stage 

Hear the creative journey behind the making of Saturdays sell out virtual immersive experience, ADventure. Our panel of experts will share behind-the-scenes insights, challenges overcome, and the innovative techniques used to bring this immersive vision to life. 

Speakers: Alex Wills, Disguise; Joel Mischon, Chrome Productions, Ryan Metcalfe, Preevue & Ally Coulson, Marketing Director, Disguise

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Level Up: Your Brand's Winning Move in Women's Sports and Esports  

📅 Sunday March 10   ⏰ 14:30 - 15:00  📍UK House, UK House live stage 

As women's sports and esports step into the mainstream limelight, the playing field is ripe for a change in game play. While traditionally male-dominated, both arenas have witnessed a monumental shift towards greater gender inclusivity and representation. From the record-breaking turnout for Arsenal ladies at Emirates Stadium to pioneering initiatives like ESL Impact, fostering inclusive spaces for women to excel in games like Counter-Strike, the landscape is evolving rapidly. Moreover, with innovations such as Minerva AI revolutionising the gaming experience by tackling toxicity head-on, the momentum is undeniably palpable. This session will delve into how sports and esports are not just driving cultural change but also presenting unparalleled opportunities for brands. Learn how your brand can become a game-changer in this dynamic landscape.

Speakers: Abbey Mills, Born Social; Arica Kress, VP, Consumer Marketing, Publisher, ESL FACEIT Group (EFG); Charlie Sirc - Product Manager, ESL Impact; Mary Cirincone, Propeller Group

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Drive to Surpass – Beyond Drive to Survive

📅 Sunday March 10   ⏰ 15:00 - 15:30  📍UK House, UK House live stage

Aston Martin discusses how Formula 1 is delivering business results off the track.  

Aston Martin got back on the F1 track in 2021 and whilst they’ve enjoyed obvious success on the podium, their real victory lies in their effective business strategies off the track. Join us as we delve into the tactics they employ to drive fan engagement, e-commerce and sponsorship.  This is a not-to-be-missed session as we explore how they deliver the data dividend and ROI strategy for consumer brands, tech brands and B2B brands alike.  Move your pre-conceived notions of partnerships to sidenotes; there is only room for measurable effectiveness on this podium.

Speakers: Shergul Arshad, Head Of North America, Aston Martin Formula One & Beth Johnson, CEO, Umbrella

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Advertising & Branding meet-up with White Claw

📅 Sunday March 10   ⏰ 17:00 - 18:00 📍UK House, UK House live 

Join us for a special networking event hosted by UK Advertising, where the drinks are on us! Mix and mingle with top leaders in UK Advertising and discover how we can help take your brand places. Don't miss this opportunity to connect and engage with industry experts and enjoy a memorable evening of networking and entertainment.

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